One of the issues that are evident as far as taste and television consumption is concerned is the fact that the evaluation of evidence of taste in this form of consumptions reveals the existence of class in television consumption. In this case, the existence of taste in television consumption plays helps unravel how people from different social classes consume television as a mass media product. In his research, Bourdieu argues that consumer tastes reflect a symbolic hierarchy that is influenced and maintained in society by the dominant class, which seeks to affirm their distinction from the other classes in society (Stringfellow, MacLaren, Maclean and O’Gorman 80). Speaking from this point of view, issues of class are evident in television consumption practices in the sense that people from different classes exhibit some level of differences in their television consumption patterns. In this case, the television audiences have a high likelihood of organising themselves based on their social status (Kuipers 359). Thus, there are clear differences in the way people with different income, education and status watch television, particularly with regard to programs, channels and genres. For example, people who consider themselves financial moguls in the financial markets and as such consider themselves as people who occupy the high social class in society are likely to watch channels that focus on business and financial markets while people from the low social class are likely to avoid such kind of television content. Furthermore, people who consider themselves from the upper class are likely to be watch television programs that target an international audience while people from the low social status are likely to prefer television content that target the local audience since this gives them an opportunity to identify with the content therein. Importantly, the evidence of class issues in the television consumption is not just seen in the type of content that is consumed by audiences from different social classes but also in the way each class seek to portray its television consumption practices as superior to the other. In particular, the upper class often seeks television content that shows some level of sophistication as a way to affirm that their television consumption practices are superior to those of people from the lower social class.
就品味和电视消费而言,一个显而易见的问题是,对这种消费形式的品味证据的评估揭示了电视消费中阶级的存在。在这种情况下,电视消费剧中品味的存在有助于揭示不同社会阶层的人是如何将电视作为大众媒体产品来消费的。在他的研究中,布迪厄认为,消费者的品味反映了一种象征性的等级制度,这种等级制度在社会中受到统治阶级的影响和维持,统治阶级试图确认他们与社会中其他阶级(斯特林费罗、麦克拉伦、麦克莱恩和奥戈尔曼80)的区别。从这个角度讲,阶级问题在电视消费实践中是显而易见的,因为不同阶级的人在电视消费模式上表现出一定程度的差异。在这种情况下,电视观众很有可能根据自己的社会地位来组织自己(Kuipers 359)。因此,不同收入、教育程度和地位的人看电视的方式存在明显差异,特别是在节目、频道和类型方面。例如,那些认为自己是金融市场中的金融巨头的人,他们认为自己是社会上的高社会阶层的人,他们可能会关注专注于商业和金融市场的渠道,而来自低社会阶层的人则可能避免这种电视内容。此外,那些认为自己来自上层社会的人很可能是以国际受众为目标的收看电视节目,而社会地位低下的人更倾向于以当地受众为目标的电视内容,因为这给他们提供了一个机会来识别其中的内容。重要的是,电视消费中的阶级问题不仅体现在不同社会阶层观众消费的内容类型上,还体现在每个阶层试图将其电视消费行为描述为优于其他阶层的方式上。特别是,上层社会往往寻求显示某种复杂程度的电视内容,以此确认他们的电视消费习惯优于下层社会的人们。
In conclusion, over the years researchers and scholars have uncovered evidence of taste and class in television consumption patterns. Arguably, taste plays a critical role in affirming some of the unavoidable differences among people in society. This therefore implies that different people in society based on differences such as gender, class, cultural background, education and income among others are likely to watch different television programs. For example while women are likely to watch consider romance genre as their favourite as far as movies are concerned, men are likely to prefer action genre. Similarly, different social classes portray different preferences in their consumption of television programs. In this case, different social classes exhibit different tastes in their choice of television programs. Importantly, the upper class often portrays itself as the most sophisticated and as such, the television audience from this class often have preference for programs that portray them as sophisticated and intelligent, thus managing to differentiate themselves from the audience from the lower social class.
总之,多年来,研究人员和学者发现了电视消费模式中的品味和阶级证据。可以说,品味在确认社会中人们之间不可避免的一些差异方面起着至关重要的作用。因此,这意味着社会中基于性别、阶级、文化背景、教育和收入等差异的不同人群可能观看不同的电视节目。例如,尽管女性很可能看电影,认为浪漫类型是她们最喜欢的,但男性更喜欢动作类型。同样,不同的社会阶层对电视节目的消费表现出不同的偏好。在这种情况下,不同的社会阶层在选择电视节目时表现出不同的品味。重要的是,上层社会往往把自己描绘成最老练的人,因此,这一阶层的电视观众往往偏爱那些把自己描绘成老练和聪明的人的节目,从而使自己与下层社会的观众区分开来。