Summary 总结
The case study, Sharp Corporation: Beyond Japan, by Derek Lehmberg, highlights some of the business and managerial problems that Sharp Corporation, a Japanese multinational corporation faces. The first section of the case looks at the business model that this company, its market strategies as well as its existing leadership. The section also mentions some of the challenges that this company is facing including its losses in 2009 after operating for more than 50 years without reporting any financial loss. The second section identifies the areas that this company has invested in including the LCD technology in the manufacture of television sets and other electronics equipment, as well as provide a clear picture on how the industry environment for the LCD technology. The third section of the case study looks at the television set industry, how it provides a competitive edge for Sharp Corporation, as well as the threats of rising competition both on the local and international markets. The next section provides a detailed explanation on Sharp Corporation’s business model and particularly notes that the company had focused on maintaining its production base in Japan despite its growth potential in the foreign markets. The case study highlights some of the challenges of maintaining this business model for this company and how they were undermining its profitability and growth. Among these challenges include high operation and production costs, and international market uncertainty such as foreign currency fluctuation risks. The next section of the case study looks at the evolution of the television set market, past and present technologies, the main players and Sharp’s competitors in this market, and the overall market growth of this industry. The last section of the case study points out the current position of Sharp Corporation particularly on the television market, and the areas that this company needs to improve to strengthen its market position both locally and internationally.
德里克·莱姆伯格（Derek Lehmberg）的案例研究《夏普公司：超越日本》（Sharp Corporation:Beyond Japan）强调了日本跨国公司夏普公司面临的一些业务和管理问题。案例的部分介绍了该公司的商业模式、市场战略以及现有的领导地位。本节还提到了该公司面临的一些挑战，包括在运营了50多年而未报告任何财务损失后，2009年的亏损。第二部分确定了该公司投资的领域，包括电视机和其他电子设备制造中的LCD技术，并提供了LCD技术行业环境的清晰画面。案例研究的第三部分着眼于电视机行业，它如何为夏普公司提供竞争优势，以及本地和国际市场竞争加剧的威胁。下一节将详细解释夏普公司的商业模式，并特别指出，尽管夏普公司在海外市场具有增长潜力，但该公司一直专注于保持其在日本的生产基地。案例研究强调了为该公司维持这种商业模式的一些挑战，以及它们是如何破坏其盈利能力和增长的。这些挑战包括高运营和生产成本，以及外汇波动风险等国际市场不确定性。案例研究的下一部分将介绍电视机市场的演变、过去和现在的技术、该市场的主要参与者和夏普的竞争对手，以及该行业的整体市场增长。案例研究的最后一部分指出了夏普公司目前的地位，特别是在电视市场上的地位，以及该公司需要改进的领域，以加强其在本地和国际上的市场地位。