Research aim 研究目的
This study aims at evaluating the effectiveness of smoking control policies in motivating continues smokers to quit smoking. To achieve its objectives, the study will address the following research questions:
本研究旨在评估吸烟控制政策在激励持续吸烟者戒烟方面的有效性。为实现其目标，本研究将解决以下研究问题：
How do continuing smokers perceive smoking control policies?
持续吸烟者如何看待控烟政策？
How receptive are continuing smokers towards smoking control policies?
继续吸烟者对控烟政策的接受程度如何？
Based on the perception and receptiveness of continuing smokers towards smoking control policies, how effective are the policies in motivating them to quit smoking?
.基于持续吸烟者对控烟政策的认知和接受程度，这些政策在激励他们戒烟方面的效果如何？
Study design 研究设计
This research adopted a qualitative case study as its study design. Speaking from this perspective, the research will conduct a case study on continuing smokers and evaluate their perception towards the smoking control policies. Arguably, there are a number of factors that motivates this study to adopt a case study approach. To begin with, the study will be concerned with learning about the experiences of continuing smokers in the society, and their experiences as far as quitting smoking was concerned. In this regard, the study is interested in unravelling their perception towards different smoking control policies, and whether such policies have in any way motivated them to think about quitting smoking. Importantly, Nieswiadomy and Bailey (2017) observes that for a case study to qualify as a qualitative in nature, the researcher must be interested in the actual experiences of the elements under study rather than acquiring results for the purposes of generalisation. Apart from the qualitative case study, this study will conduct in-depth interviews to collect data. In this regard, the study will conduct semi-structured interviews with the participants in the case study. Notably, whereas this interview allows the researcher to ask open-ended questions, the questions are prepared early in advance. According to Given (2008), this interview approach helps the researcher to not only introduce the topics of interest during interviews, but it also help ensure that the entire interview remains within the confines of the topic under discussion.
本研究采用定性案例研究作为研究设计。从这个角度讲，本研究将对继续吸烟的人进行个案研究，并评估他们对控烟政策的看法。可以说，有许多因素促使本研究采用案例研究方法。首先，这项研究将关注于了解社会上持续吸烟者的经历，以及他们戒烟的经历。在这方面，这项研究有兴趣揭示他们对不同控烟政策的看法，以及这些政策是否以任何方式促使他们考虑戒烟。重要的是，Nieswadomy和Bailey（2017）观察到，为了使案例研究在本质上符合定性，研究人员必须对所研究要素的实际经验感兴趣，而不是为了概括而获取结果。除了定性案例研究外，本研究还将进行深入访谈以收集数据。在这方面，本研究将对案例研究的参与者进行半结构化访谈。值得注意的是，虽然这次访谈允许研究人员提出开放式问题，但问题是提前准备好的。根据Given（2008），这种访谈方法不仅有助于研究人员在访谈中介绍感兴趣的话题，而且有助于确保整个访谈都在讨论话题的范围内。
Sample, sampling and recruitment 样品、抽样和征聘
This study will employ purpose sampling to select individuals to be interviewed for this study. In reference to Devers and Frankel (2000), purposive sampling provides the researcher with an avenue to select samples that are either typical cases, deviant or extreme cases, or disconfirming cases. With regard to this study, purposive sampling will be instrumental in helping recruit extreme case samples, that is, people who are heavily addicted to smoking. Importantly, the study will consider a sample size of between 5 and 10 respondents. The choice of this sample size is based on the fact that it will take a shorter and resources to recruit considering the time and financial constraints. Importantly, the study will target students who smoke and as such, it will rely on Facebook to recruit them. In reference to Wang (2015), close to 80 percent of the young people above the age of 18 years use Facebook and other social media platform. Therefore, it is easier to use this platform to recruit them to participate in this research.
本研究将采用目的抽样法，选择本研究的访谈对象。参考Devers和Frankel（2000年），目的性抽样为研究者提供了一种选择典型案例、异常或极端案例或不确定案例样本的途径。关于这项研究，目的性抽样将有助于招募极端病例样本，即严重吸烟成瘾的人。重要的是，这项研究将考虑5到10名受访者的样本量。选择此样本量是基于这样一个事实，即考虑到时间和财务限制，招聘所需的时间和资源更短。重要的是，这项研究将针对吸烟的学生，因此，它将依靠Facebook来招募他们。王（2015）指出，近80%的18岁以上年轻人使用Facebook和其他社交媒体平台。因此，使用该平台招募他们参与本研究更容易。