You are a Transport Manager of Tarantura Taxi Company based in Waqanda City that has a fleet of 458 cars, and operates both within Waqanda City and in the neighboring towns. This taxi company grosses an average of $2,897,000 and an average net revenue of 468,000 before taxes. In the past six months, the company’s has recorded a decline in revenue by almost 20 percent as compared to the same period last year, and has also lost some of its drivers to companies such as Uber and Taxify. An analysis of its competitors reveals that they offer cheaper fares to their customers and better working and remuneration terms to their drivers.
您是位于瓦坎达市的塔兰图拉出租车公司的运输经理，该公司拥有458辆汽车，在瓦坎达市和邻近城镇运营。这家出租车公司的平均总收入为2897000美元，税前平均净收入为468000美元。在过去六个月里，该公司的收入与去年同期相比下降了近20%，而且一些司机也被优步和Taxify等公司夺走了。对其竞争对手的分析表明，他们为客户提供更便宜的票价，为司机提供更好的工作和报酬条件。
The management of this company proposes the need to introduce a taxi sharing services as a way to offer cheaper fares to effectively compete with Uber and Taxify, as well as introduce shifts of a maximum of 10 hours per day, down from the current 16 hours. Similarly, the management proposes to revise their employment terms and treat drivers as employees rather than contractors, as well as increase their wages allowances. An assessment of the proposed solutions reveals that reducing fare will improve the competitive advantage of this company. Similarly, improving working terms will enhance the drivers’ morale and enhance employee loyalty.
这家公司的管理层建议，需要引入出租车共享服务，以提供更便宜的票价，从而有效地与优步和Taxify竞争，并引入每天最多10小时的轮班制，而不是目前的16小时轮班制。同样，管理层建议修改其雇佣条款，将司机视为雇员而非承包商，并增加其工资津贴。对拟议解决方案的评估表明，降低票价将提高该公司的竞争优势。同样，改善工作条件将提高司机的士气，提高员工的忠诚度。