Executive Summary 执行摘要
The success of Air New Zealand is influenced by different internal and external factors. The internal factors include its values and guiding principles, organisational cultures and its use of technology. These factors not only impact its management of human resources but also its activities such as engagement in research and development. The external factors, which include competitors, technology and the political, legal and regulatory factors, also influence the decision that this company makes with respect to its operations, human resource management, investment in research and development, as well as market-related decision such as sales and marketing strategies. Apart from these, it is expected that Air New Zealand operate under the principles of the Treaty of Waitangi. Speaking from this perspective, this report recommends that Air New Zealand should integrate this treaty’s principles namely partnership, participation and protection in its operations and organisational culture, thus ensuring that it fosters a lasting relationship with all its stakeholders.
新西兰航空的成功受到不同的内部和外部因素的影响。内部因素包括其价值观和指导原则、组织文化和技术使用。这些因素不仅影响其人力资源管理，还影响其研究和开发等活动。外部因素，包括竞争对手、技术以及政治、法律和监管因素，也会影响本公司在运营、人力资源管理、研发投资以及市场相关决策（如销售和营销战略）方面的决策。除此之外，预计新西兰航空公司将根据《怀唐伊条约》的原则运营。从这个角度讲，本报告建议新西兰航空公司将该条约的原则即伙伴关系、参与和保护纳入其运营和组织文化，从而确保其与所有利益相关者建立持久的关系。
Table of Contents 目录
Executive Summary 执行摘要
Introduction 导言
Background 背景
Internal analysis 内部分析
Three key internal concepts 三个关键的内部概念
Impact of Air NZ’s organisational culture on HR and R&D 新西兰航空公司的组织文化对人力资源和研发的影响
External analysis 外部分析
Key external concepts 关键外部概念
Impact of competitors on human resource and sales and marketing 竞争对手对人力资源和销售市场的影响
Influence of bicultural partnership on Air New Zealand’s operations 双文化伙伴关系对新西兰航空公司运营的影响
Conclusion and recommendations 结论和建议
References 参考文献
Introduction 介绍
This report conducts an environmental analysis of Air New Zealand. The report will evaluate the internal and external factors that affect the operations of this company, as well as evaluate the implication of the principles of the Treaty of Waitangi on this business. Importantly, rather than rely on internal and external analysis tools such as SWOT and PESTEL analysis, the report will only identify specific internal and external issues and evaluate their role and the significance to this company’s operations within New Zealand.
本报告对新西兰航空公司进行了环境分析。该报告将评估影响该公司运营的内部和外部因素，以及《怀唐伊条约》原则对该业务的影响。重要的是，本报告不依赖SWOT和PESTEL分析等内部和外部分析工具，而仅确定具体的内部和外部问题，并评估其作用以及对本公司在新西兰境内运营的重要性。